Here are the online brands promoting body positivity

These are the brands leading the movement towards body inclusivity.

Another way for companies to get on board of the body positivity trend is to stop editing their images, allowing for the imperfections toshine through. The clothing brand created by Peter Cvetkovic has already done that by no longer retouching the images of their models. The brand was praised across social networks for not removing the stretch marks off a model’s thighs. The raw photos canbe found on both the plus and non-plus size ranges presented on the brand's website. This communicates a very important message in terms of body positivity and health, normalizing the idea that girls from all sizes can have stretch marks.

Bodies come in all shapes and sizes, and it is time for fashion brands to recognise that. With more companies offering customizable clothes in a wide variety of sizes, it seems like the body positivity trend is here for good. The retail brand founded by B. G. Krishnan is one of the best at selling trendy clothing for women of all sizes. The fashion retailer provides sizes running from 0 to 36W, with the possibility for customers to completely customize their garments towards their body measurements. The brand is most popular for its dresses which are not only customisable, but also affordable, with prices ranging from $30 to $150.

Promoting body positivity is not just a promotional technique. The brands who are paving the way towards inclusivity have already realised that this needs to be a permanent change within the fashion industry. It is liberating for female clients to no longer be limited by numbers and measurements. Brands that make use of their garments to help girls gain confidence are the ones that will be successful in the ever-changing world of fashion.

A significant move that has massively changed the fashion business has been hiring more plus size models. Up until a few years ago, the only models featured in retailers’ catalogs were only between the sizes 0 and 8. This trend was undoubtedly detrimental to women’s confidence and it promoted an unhealthy body image. Nowadays, things are definitely changing for the better. Models of all shapes and sizes are now welcomed by both high-end and fast fashion retailers, gracing the covers of magazines and being invited to runway shows. Jay Schottenstein is behind one of the companies that has gained a good name in the lingerie business with their unretouched ads and plus-sized super models. The retailer has been quick to recognise that the women customers are looking for authenticity and no longer put up with overly edited photos. Customers do not need to see someone else's unrealistic idea of what the ideal body is. It’s all about producing imagery that can convey positive messages about the brand’s products and philosophy.

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